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Old Sat, Jan-20-2018, 06:41:16 PM   #1
VailM3
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Default Get Ready To Pay $80 A Year For Apple CarPlay In Your New BMW

Ah, just when you thought BMW couldn't get any more pathetic. It isnt so much about the price but the principle. Putting pay ways on things you already own will only lead to a $hitshow.



Paying again and again for technologies you already own.

Owning a BMW and wanting Apple CarPlay could become a bit more expensive next year. The German automaker will soon be charging owners $80 a year to access CarPlay in its vehicles with the first year free. Right now, access to CarPlay is a $300 option on 2017 BMWs equipped with in-car navigation.

ďThis allows the customer to switch devices,Ē Don Smith, technology product manager for BMW North America, told The Verge during the 2018 Detroit Auto Show. ďA lot of people buy [CarPlay] and think itís okay, but sometimes they stop using it or switch to Android.Ē

Currently, BMW does not offer Android Auto; however, Google Assistant and Amazon Alexa integration will come later this year. Smith added a person with a three- or four-year lease would end up paying less than the $300 option would have cost.

BMWís decision to turn access to CarPlay into a subscription-based model goes against the current trend of automakers that include smartphone integration or treat the technology as a one-time option. Many automakers often offer both Android Auto and Apple CarPlay packaged together, with the technology appearing across cars of all price ranges. For example, a modestly equipped Ford Fiesta with Fordís Sync 3 infotainment system offers both. The car starts around $16,000.

Read also:
Every Car With Apple CarPlay, Android Auto, Or Both
Alpine Launches First Touchscreen With Wireless Apple CarPlay
Ford Makes Android Auto, Apple CarPlay Available For 2016 Models
Ford isnít alone in offering Apple and Android integration. General Motors and other mainstream, non-luxury automakers provide both without the need to turn access into a subscription service as both CarPlay and Auto operate off a personís phones.

While Apple CarPlay and Android are free to use, Apple does require automakers to pay a one-time fee to enter Appleís Made for iPhone program, which is the same for any other accessory maker licensed by Apple, according to CNET Road Show. However, there are currently no additional fees, per-car or otherwise, for automakers if they wish to offer Apple CarPlay.

Subscription-based services are increasing in the marketplace Ė Spotify, Netflix, and Book by Cadillac are just a few that require a recurring fee for access to music, movies, and luxury cars without actually owning anything.

However, what BMW is doing is putting a service behind a paywall. You own the iPhone that operates CarPlay and the vehicle that can mirror the technology, but you have to pay to use the technology you already own. Tesla does a similar thing with its 75-kilowatt-hour battery for S/X 60/60D vehicles where owners can pay a one-time fee to access the full potential of the battery and extend the range from 200 miles to 230-240 miles. Once you pay for that battery access, you have it for life. There are no recurring fees because you already own the technology.

Hopefully, subscription paywalls donít become a thing in the auto industry.

https://www.motor1.com/news/227968/b...e-carplay-fee/
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Old Sat, Jan-20-2018, 06:55:01 PM   #2
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Default Re: et Ready To Pay $80 A Year For Apple CarPlay In Your New BMW

This was posted in the Apple thread and yes, it's awful because you pay a subscription for services and BMW isn't offering a service here. It is your own cell phone that is the service. I'm not sure how BMW can think that they are adding value by locking you out of using your own phone on the car's screen?
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Old Sat, Jan-20-2018, 07:11:40 PM   #3
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Default Re: Get Ready To Pay $80 A Year For Apple CarPlay In Your New BMW

Won't be long before it's worth it for someone to develop a hack. Either for free or $5 for a flash update that enables it for life.
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Old Sat, Jan-20-2018, 07:22:18 PM   #4
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Default Re: et Ready To Pay $80 A Year For Apple CarPlay In Your New BMW

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Originally Posted by EKaru View Post
This was posted in the Apple thread and yes, it's awful because you pay a subscription for services and BMW isn't offering a service here. It is your own cell phone that is the service. I'm not sure how BMW can think that they are adding value by locking you out of using your own phone on the car's screen?
Must have missed that in the apple thread. Thanks though and i agree pay wall for features is a bad idea.
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Old Sat, Jan-20-2018, 07:50:58 PM   #5
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Default Re: et Ready To Pay $80 A Year For Apple CarPlay In Your New BMW

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Originally Posted by EKaru View Post
I'm not sure how BMW can think that they are adding value by locking you out of using your own phone on the car's screen?
"Adding value" isn't the goal. It's adding revenue by extracting cash from suckers. Fkn BMW.
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Old Sat, Jan-20-2018, 08:34:09 PM   #6
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Default Re: Get Ready To Pay $80 A Year For Apple CarPlay In Your New BMW

This is the dumbest idea by BMW to date.
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Old Sat, Jan-20-2018, 09:13:17 PM   #7
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Default Re: Get Ready To Pay $80 A Year For Apple CarPlay In Your New BMW

What's Apple Car Play?
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Old Sat, Jan-20-2018, 09:18:39 PM   #8
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Default Re: Get Ready To Pay $80 A Year For Apple CarPlay In Your New BMW

You don't need CarPlay on the iDrive; it's designed for tablet-style touchscreens, not ultra-wide screens controlled by a remote.
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Old Sat, Jan-20-2018, 09:32:11 PM   #9
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Default Re: Get Ready To Pay $80 A Year For Apple CarPlay In Your New BMW

I didnít get Apple CarPlay in the M2, but it (or its Chevy equivalent) came in our Tahoe and I actually really like it. Granted the Chevy interface in general is - dare I say it - better than BMWís.


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Old Sat, Jan-20-2018, 09:37:29 PM   #10
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Default Re: et Ready To Pay $80 A Year For Apple CarPlay In Your New BMW

Quote:
Originally Posted by EKaru View Post
This was posted in the Apple thread and yes, it's awful because you pay a subscription for services and BMW isn't offering a service here. It is your own cell phone that is the service. I'm not sure how BMW can think that they are adding value by locking you out of using your own phone on the car's screen?
BMW is paying royalties to Apple for this product.
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Discussing Get Ready To Pay $80 A Year For Apple CarPlay In Your New BMW in the Off Topic Forum - Place to discuss this and that. Note: We also have "request to join" forums: Guns and Fitness.
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